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Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
Enron is back, and it looks like it could be . . . a crypto-ish thing, maybe, from the founders of Birds Aren’t Real.
At the very least, Enron.com came back online today, with a funny commercial full of corporate buzzwords and some pricey merch. (You can find slightly less expensive finance merch here by the way!)
The Enron trademark was bought in 2020 by the guys who founded Birds Aren’t Real (through their firm The College Company LLC). For UK readers who might not be familiar, Birds Aren’t Real is a fake conspiracy theory — basically an extended bit — that has the rare qualities of 1) being very clever and 2) not requiring its founders to immolate their own reputations for the sake of attention.
Anyway, Connor Gaydos, the Birds Aren’t Real cofounder, went ahead and incorporated Enron Corp in Delaware in February 2024. Now Enron.com features a countdown and a Decentralisation link at the bottom of the page:
True innovation doesn’t ask for permission. Decentralized technology is advancing, and we will of course have a role to play in its future. We couldn’t be more excited to show you, but until then please stay vigilant and avoid falling for scams. When we announce something, you’ll know.
Are the Birds Aren’t Real guys launching a shitcoin?! If so, it looks like they’re asking fellow social-media users to please not respond to any random DMs asking for money.
We haven’t been able to learn what’s at the end of the countdown just yet, besides, uh . . . next Tuesday. But a press rep says that they’ll have a “big announcement in the energy space,” which regular readers will know has something to do with cryptocurrency.
