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Why Alphabet’s “Challenging” 2025 May Benefit the Stock as It Pushes AI Innovation

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Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) made headlines toward the end of 2024, with its CEO telling its employees to be ready for an important 2025 while also warning that it would be a challenging year. While it may be a challenging year for the company, this could be the setup for a strong year for its stock.

Let’s take a look at what CEO Sundar Pichai had to say about 2025 based on a report from CNBC and why his comments could be good for the stock.

At its headquarters in Mountain View, California, Pichai laid out why 2025 will be a critical year for Alphabet as he addressed employees. He noted that the stakes were high with artificial intelligence (AI) and that the company as a whole needed to move faster. He called this a disruptive moment and said that Alphabet needed to be able to use AI to help solve real-world problems.

At the same time, Pichai acknowledged the regulatory pressure the company was under. In 2024, Alphabet lost an antitrust case brought on by the U.S. Department of Justice (DOJ), which ruled that it had a search monopoly. As a remedy, the DOJ has asked the court to force the company to divest its Chrome browser and even potentially its Android phone operating system, as well as share user and advertiser data. Meanwhile, the DOJ just concluded another case against the company for dominating online ad technology, and the U.K. has also announced its objections over Alphabet’s ad technology practices.

Pichai, however, said that this comes with the territory, given the company’s size, and that it must not get distracted. The company’s focus for 2025 will clearly be on AI. The CEO displayed a chart showing how its Gemini 1.5 large language model (LLM) is currently in the lead versus competitors, including ChatGPT, while also predicting that there will be a lot of back-and-forth between which models are the best.

One area where Alphabet appears to have taken a clear lead is in video AI. The company’s Veo 2 AI video generator has received rave reviews and is widely considered to greatly outperform OpenAI’s Sora video generator, which came out just a few weeks before Veo 2. Veo 2 was trained using Alphabet’s YouTube video platform, which could account for its advantages.

Gemini 2.0, Alphabet’s newest generation AI LLM, meanwhile, will be incorporated throughout the company’s products in 2025. Alphabet is also looking to push its Gemini app, which is not currently as popular as ChatGPT. The company has seen some strong momentum in the past few months, but it is playing catch-up, as ChatGPT has become synonymous with AI after bursting onto the scene a few years ago. Pichai said, “Scaling Gemini on the consumer side will be our biggest focus next year.”

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